Guiding You From
Income to Wealth

PLC Wealth Partners is a fee-only financial planning firm serving first-generation high-earning professionals and business owners navigating equity compensation, tax strategy, and retirement.

Located in Louisville, KY · Serving clients nationwide

No product sales. No AUM minimums to start a conversation. Fiduciary, always.

Who We Serve

First-Generation Wealth, Built Without a Plan.

PLC works with people navigating equity comp, complex taxes, and major financial decisions, often as the first in their family to earn a significant amount of income.

CFP®

Certified Financial Planner

ChFC®

Chartered Financial Consultant

A happy couple embracing outdoors
What We Focus On

Comprehensive Financial Planning: Every Area, Working Together.

Six disciplines, one coordinated plan.

Sound Familiar?

Questions We Help Clients Answer

01

My equity comp keeps vesting and I have no real plan for it. What should I actually be doing?

02

I'm maxing out my 401(k) and it still doesn't feel like enough. Am I actually on track?

03

We give regularly, but it's never been part of an actual strategy. How do we make it one?

04

I make good money but I couldn't tell you where it all goes. How do I build a plan without a spreadsheet obsession?

05

My company stock is a huge share of my net worth. How much risk am I actually carrying?

06

I'm the first in my family to make this kind of money, with no plan and pressure to help others. How do I plan for my future without losing sight of that?

The Comparison

How PLC Is Different

Most advisors are paid to gather assets. We're paid to give advice, with different incentives from the start.

Typical Advisor
PLC Wealth Partners
Compensation
Commission or asset-based only
Flat fee or AUM, always transparent
Fiduciary standard
Sometimes, situationally
Always, in writing
Stock comp expertise
General knowledge
Core specialty
Minimum to start
Often $500k–$1M AUM
None, plan-first
Values & giving integration
Not typically discussed
Built into the plan
Prince Chenou, founder of PLC Wealth Partners
Prince Chenou, CFP®, ChFC® Founder, PLC Wealth Partners
Why PLC Exists

Built With Care, Meant to Last.

I started PLC to build a firm genuinely catered to the people I set out to serve, with the same care and generosity I'd want for my own family. It's also built for the long term: a practice I can steward well into the future.

Read Prince's Full Story →
Our Commitment

Giving Is Built Into How the Firm Operates.

Each year, PLC directs a share of firm profits to organizations doing meaningful work in our community. If generosity matters to you, we'll build it into your plan deliberately.

0%

of firm profits committed annually to charitable organizations and community giving, as a standing line item in the firm's budget.

Transparent, By Design

How We're Paid

A straightforward path from your first plan to ongoing partnership, with no surprises and no hidden asset-based fees.

Step 01

Flat Planning Fee

One upfront fee covers your complete plan: retirement, stock comp, tax, and giving strategy.

Step 02

Ongoing Partnership

Once your plan is live, choose a flat retainer for continued planning, or AUM management if you'd like PLC to manage your investments.

Step 03

Always Disclosed

Every fee is agreed to in writing before work begins.

See If PLC Is the Right Fit: Free 30-Minute Intro Call.

Book a Free Consultation →

Awards & Recognition

CFP Board
The American College, ChFC
NAPFA
XY Planning Network